Rosa Elena Sánchez Cuevas
CUSTOMER EXPERIENCE
Leader with extensive experience in operations management, customer service and international business expansion, with a solid knowledge of Latin American markets. I have a proven track record of success in leading multidisciplinary teams, optimizing processes, implementing innovative solutions (including automation and digital transformation) and increasing profitability. I am looking for a strategic role where I can apply my skills and knowledge to drive company growth, customer satisfaction and the creation of exceptional experiences in a global environment.

Languages: Native Spanish / English C1 / Intermediate Portuguese
Values
Experiencia Profesional
Director of Regional Operations
- Increase the turnover by up to 200% in Telecommunications and Insurance accounts
- Expanding the business to Brazil, Peru, Chile and Argentina
- Automation of credit processes
- Reducing card issuance times from 30 to 3 days
- Account management in Guatemala and El Salvador
- Improving annual EBITDA
- Creation of customer service strategies (“Wow Effect”)
- Improving the NPS by 30%
- Implementation of video call solutions with 250 kiosks nationwide that served more than 15,000 monthly customers
- Design of strategies for employee satisfaction (aiming Great Place to Work certification) and sales
- Reaching a historical record volume of 150,000 annual insurance policies
- Lead the obtaining of ISO 9001 certifications
- Development of business continuity programs
- Supervision of more than 2,800 employees
Konecta México / August 2008 to January 2025
Customer Service Manager
- Prepare the environment for new projects
- Coordinating different areas for implementation
- Monitoring results and cost-benefit studies
- Develop and implement new strategies to make project operations more efficient and increase profitability
- Provide consulting services to the client and prepare commercial proposals
- Develop tactics and action plans to optimize the execution of operations in projects
- Increasing gross margin and EBITDA
- Develop, introduce and launch SITEL Mexico products and/or services
- Present alternatives for growth and consolidation of products to clients to achieve objectives
- Analyze reports and implement strategies to monitor and achieve objectives
- Achieving 98% of projected revenues and 95% of EBITDA
Sitel México / February 2003 to July 2008
Regional Operations Manager
- Implement a Business Center in Houston, Texas to provide customer service to users from Central America, the Caribbean, Ecuador and Venezuela for a client in the Technology sector
- Create an interdisciplinary and multicultural team to manage B2C and B2B interactions
- Achieving 20% growth in sales through the segmentation of work teams according to the different verticals of the client
- This role involved comprehensive customer experience management, including monitoring service quality, resolving issues, and implementing strategies to improve customer satisfaction.
Sitel Corporation / August 2000 to January 2003
Regional Operations Manager
- Implement an approved business model for a client in the Technology sector in three countries: Brazil, Colombia and Chile
- Participate in the opening of a new site in Sao Paulo, Brazil with 80 jobs
- Coordinate the hiring and training efforts of more than 150 people
- With a focus on developing customer service, effective communication and problem-solving skills
Sitel Corporation / October 1997 to July 2000
Education

BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION IN MARKETING
Schiller International University – Madrid, España
1990 – 1993

DIPLOMA IN MARKETING
Universidad Iberoamericana en Ciudad de México
1994 – 1995
COURSES
Workshop Design your Customer Experience
IMT – 2023
Development of Management Skills
Tecnológico de Monterrey – 2013
Executive Presence Diploma
Eagle´s Flight México – 2013
Diploma in Management Skills
Tecnológico de Monterrey – 2008
Integration and Strategic Review
Tecnológico de Monterrey – 2008
Developing Leaders
Tecnológico de Monterrey – 2007
Skills
Call Center Tools
- IVR
- CTI
- Chatbot
- SMS
- CMS
Strategic Thinking
Sales
Customer Experience
Development of Multidisciplinary Teams
Transformational Leadership
Keywords
Customer service / Customer experience / Customer experience / Customer satisfaction / NPS / Customer retention / Customer loyalty / Effective communication / Problem solving / Team management / Leadership / Telecommunications / Insurance / Financial sector / Technology sector / B2B / B2C / EBITDA / Gross margin / Sales / Business volume increase / Sales strategies / Automation / Process improvement / Innovation / ISO 9001 / Business continuity / Great Place to Work / Kiosks / Video call / Implementation / Project management / Data analysis / Customer orientation / Teamwork.

Rosa Elena Sánchez Cuevas
Leader with extensive experience in operations management, customer service and international business expansion