Rosa Elena Sánchez Cuevas

CUSTOMER EXPERIENCE

Leader with extensive experience in operations management, customer service and international business expansion, with a solid knowledge of Latin American markets. I have a proven track record of success in leading multidisciplinary teams, optimizing processes, implementing innovative solutions (including automation and digital transformation) and increasing profitability. I am looking for a strategic role where I can apply my skills and knowledge to drive company growth, customer satisfaction and the creation of exceptional experiences in a global environment.

Languages: Native Spanish / English C1 / Intermediate Portuguese

Experiencia Profesional

Director of Regional Operations

  • Increase the turnover by up to 200% in Telecommunications and Insurance accounts
  • Expanding the business to Brazil, Peru, Chile and Argentina
  • Automation of credit processes
  • Reducing card issuance times from 30 to 3 days
  • Account management in Guatemala and El Salvador
  • Improving annual EBITDA
  • Creation of customer service strategies (“Wow Effect”)
  • Improving the NPS by 30%
  • Implementation of video call solutions with 250 kiosks nationwide that served more than 15,000 monthly customers
  • Design of strategies for employee satisfaction (aiming Great Place to Work certification) and sales
  • Reaching a historical record volume of 150,000 annual insurance policies
  • Lead the obtaining of ISO 9001 certifications
  • Development of business continuity programs
  • Supervision of more than 2,800 employees

Konecta México / August 2008 to January 2025

Customer Service Manager

  • Prepare the environment for new projects
  • Coordinating different areas for implementation
  • Monitoring results and cost-benefit studies
  • Develop and implement new strategies to make project operations more efficient and increase profitability
  • Provide consulting services to the client and prepare commercial proposals
  • Develop tactics and action plans to optimize the execution of operations in projects
  • Increasing gross margin and EBITDA
  • Develop, introduce and launch SITEL Mexico products and/or services
  • Present alternatives for growth and consolidation of products to clients to achieve objectives
  • Analyze reports and implement strategies to monitor and achieve objectives
  • Achieving 98% of projected revenues and 95% of EBITDA

Sitel México / February 2003 to July 2008

Regional Operations Manager

  • Implement a Business Center in Houston, Texas to provide customer service to users from Central America, the Caribbean, Ecuador and Venezuela for a client in the Technology sector
  • Create an interdisciplinary and multicultural team to manage B2C and B2B interactions
  • Achieving 20% ​​growth in sales through the segmentation of work teams according to the different verticals of the client
  • This role involved comprehensive customer experience management, including monitoring service quality, resolving issues, and implementing strategies to improve customer satisfaction.

Sitel Corporation / August 2000 to January 2003

Regional Operations Manager

  • Implement an approved business model for a client in the Technology sector in three countries: Brazil, Colombia and Chile
  • Participate in the opening of a new site in Sao Paulo, Brazil with 80 jobs
  • Coordinate the hiring and training efforts of more than 150 people
  • With a focus on developing customer service, effective communication and problem-solving skills

Sitel Corporation / October 1997 to July 2000

Education

BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION IN MARKETING

Schiller International University – Madrid, España
1990 – 1993

DIPLOMA IN MARKETING

Universidad Iberoamericana en Ciudad de México
1994 – 1995

COURSES

Workshop Design your Customer Experience

IMT – 2023

Development of Management Skills

Tecnológico de Monterrey – 2013

Executive Presence Diploma

Eagle´s Flight México – 2013

Diploma in Management Skills

Tecnológico de Monterrey – 2008

Integration and Strategic Review

Tecnológico de Monterrey – 2008

Developing Leaders

Tecnológico de Monterrey – 2007

Skills

Call Center Tools

  • IVR
  • CTI
  • Chatbot
  • SMS
  • CMS

Strategic Thinking

Sales

Customer Experience

Development of Multidisciplinary Teams

Transformational Leadership

Keywords

Customer service / Customer experience / Customer experience / Customer satisfaction / NPS / Customer retention / Customer loyalty / Effective communication / Problem solving / Team management / Leadership / Telecommunications / Insurance / Financial sector / Technology sector / B2B / B2C / EBITDA / Gross margin / Sales / Business volume increase / Sales strategies / Automation / Process improvement / Innovation / ISO 9001 / Business continuity / Great Place to Work / Kiosks / Video call / Implementation / Project management / Data analysis / Customer orientation / Teamwork.

Rosa Elena Sánchez Cuevas

Leader with extensive experience in operations management, customer service and international business expansion